Solutions

Marketing Transformation

Transform critical marketing capabilities to better support commercial growth. EY Studio+ teams help organizations engage with customers, make smart marketing investments, drive efficiency between humans and technology, and create long-term value.




Your business challenge

Chief marketing officers (CMOs) and the marketing function are assuming new roles in the organization because of shifting customer expectations and buying habits. The new “omnisumer” is driving the evolution of brands, marketing professionals, products and services, while emerging technologies like Artificial Intelligence (AI) offer new opportunities for improving operating efficiency, scaling end-to-end processes and creating seamless omnichannel journeys. 

These have changed the role of the CMO from one focused solely on advertising, media, pricing and brand, to one that evolves critical marketing capabilities involved in customer lifecycle management and drives the broader commercial growth agenda.

Next-generation CMOs need to consider:

  • Data, AI and tech ecosystem approaches

  • Talent management

  • Growth strategy 

  • Insights-driven business strategy

  • Innovation

  • New delivery models


Solution features and functionality

EY Studio+ teams start with business issues and then help create a transformation framework tailored to the client’s needs and line of business. 



Why EY Studio+

The EY organization has over 7,000 transformation practitioners in customer-related areas across 150 countries who are market leaders,providing help with enterprise efficiency and growth through targeted transformational interventions. 


Alliance relationships

EY works with the best and brightest in the business so that our clients can take advantage of our market-leading collaborations. Notable partnerships that support this solution include Adobe, Microsoft, PROS, SAP, PEGA, ServiceNow, and BluePrism.





Ready to shape your marketing function together?

World-class marketing and technology professionals at 
EY Studio+ are all in.




The team 

Duncan Avis

EY Studio+ Americas Leader, Global Marketing Transformation Solution Leader

Laurence Buchanan

EY Studio+ Global Managing Partner



Latest thinking

How can CMOs win the balancing act created by generative AI?

Nov 13, 2024 | Laurence Buchanan
AI
CMO agenda
Work Reimagined

Why CMOs should be central to every transformation

Jan 31, 2023 | Pierre Beaufils + 2
CEO agenda
Transformation Realized

How to reach the independent consumer: the art of persuasion

May 30, 2024 | Marie Bos
Digital
Strategy
Retail