Your business challenge

Chief marketing officers (CMOs) and the marketing function are assuming new roles in the organization because of shifting customer expectations and buying habits. The new “omnisumer” is driving the evolution of brands, marketing professionals, products and services, while emerging technologies like Artificial Intelligence (AI) offer new opportunities for improving operating efficiency, scaling end-to-end processes and creating seamless omnichannel journeys. 

These have changed the role of the CMO from one focused solely on advertising, media, pricing and brand, to one that evolves critical marketing capabilities involved in customer lifecycle management and drives the broader commercial growth agenda.

Next-generation CMOs need to consider:

• Data, AI and tech ecosystem approaches

• Talent management

• Growth strategy 

• Insights-driven business strategy

• Innovation

• New delivery models

Solution features and functionality

EY Studio+ teams start with business issues and then help create a transformation framework tailored to the client’s needs and line of business. 

Why EY Studio+

The EY organization has over 7,000 transformation practitioners in customer-related areas across 150 countries who are market leaders,providing help with enterprise efficiency and growth through targeted transformational interventions. 

Alliance relationships

EY works with the best and brightest in the business so that our clients can take advantage of our market-leading collaborations. Notable partnerships that support this solution include Adobe, Microsoft, PROS, SAP, PEGA, ServiceNow, and BluePrism.