Chief marketing officers (CMOs) and the marketing function are assuming new roles in the organization because of shifting customer expectations and buying habits. The new “omnisumer” is driving the evolution of brands, marketing professionals, products and services, while emerging technologies like Artificial Intelligence (AI) offer new opportunities for improving operating efficiency, scaling end-to-end processes and creating seamless omnichannel journeys.
These have changed the role of the CMO from one focused solely on advertising, media, pricing and brand, to one that evolves critical marketing capabilities involved in customer lifecycle management and drives the broader commercial growth agenda.
Next-generation CMOs need to consider:
Data, AI and tech ecosystem approaches
Talent management
Growth strategy
Insights-driven business strategy
Innovation
New delivery models
EY Studio+ teams start with business issues and then help create a transformation framework tailored to the client’s needs and line of business.
The EY organization has over 7,000 transformation practitioners in customer-related areas across 150 countries who are market leaders,providing help with enterprise efficiency and growth through targeted transformational interventions.
EY works with the best and brightest in the business so that our clients can take advantage of our market-leading collaborations. Notable partnerships that support this solution include Adobe, Microsoft, PROS, SAP, PEGA, ServiceNow, and BluePrism.
World-class marketing and technology professionals at EY Studio+ are all in.
EY Studio+ Americas Leader, Global Marketing Transformation Solution Leader
EY Studio+ Global Managing Partner