Belén Fernández Senior UX & Product Designer,
EY Design Studio LAS

Belén has experience in cocreation, activity facilitation, research, communication with stakeholders, interaction design for mobile and web interfaces, development and implementation of Design Systems, analysis and user tests. She has worked in projects for Allianz, San Cristóbal Seguros, BBVA, ICBC and Techint.

She graduated as a Designer in Visual Communications from the La Plata National University, where she understood design as a projectual task focused on the concept. During her first professional years, she participated in the visual design of interfaces (UI) for digital platforms and she slowly became familiarized with interaction design and user experience (UX), a road that lead her to join the Product team at EY Design Studio LAS.

On a personal note, she considers herself to be very versatile as she adapts to different scenarios and has no problem with accepting challenges. She tries to balance her professional and personal life, she enjoys meeting with her loved ones and being outdoors riding a bike or playing soccer.