Paula Daniela Senini Senior UX & Product Designer,
EY Design Studio LAS

Daniela graduated from the University of Buenos Aires (UBA) as a Graphic Designer.

She started her career at a London-based firm which created digital products. Since then, she has worked with HTML/CSS, UX/UI, user stories, product definition, wireframes, user interface design for iOS and Android, and interactive prototypes to ensure that the final product looks as it was intended by and for the users.

She participated in projects in various industries like Banking, Travel, Airlines, University Campus, Fashion, Real Estate and many more, as well as with B2B and B2C products.

She is passionate about participating in the test of products proposed by the client, considering the business vision and applying people’s experience. Some of the methodologies she uses are design thinking, rapid prototyping and agile methodology. She actively participates in the whole project, from the client to the development team.

When she is not at work, Daniela is a dancer and loves interior design and neuroscience.