Aaron McCoy Group Creative Director,
EY Design Studio CLT

Aaron has spent his career spearheading digital transformation projects within cross-disciplinary teams for startups and large corporations alike, leveraging his experience in product design, strategy, development and agile methodologies. Before joining EY, Aaron spent three years building, funding and growing a sports-technology startup in Europe, and more than a decade working his way through the design agency and consulting world. Some of his favorite projects include the rebranding and transformation of a global luxury river cruise line and helping a chemical company tap into its consumption data to better serve its customers. In his free time, Aaron loves to play the guitar (both air and real), coach youth football, and spend as much time as he can with his wife and five children.