With more than 16 years of design experience, Laurie started her career with an award-winning branding and packaging firm before transitioning to multimedia experience and digital product design. She’s worked with startups (and even co-founded one) where she learned why some products fail and how others soar. Laurie has worked on interactive displays for museums, financial institutions and corporate headquarters. Other clients include a range from nonprofits to large telecommunications companies. She loves experience design because it gives her the challenge of solving problems in new and interesting ways. She’s a mountain biker who can sew a mean quilted floor poof and then head off on extended adventures with her family in the camper van they created.