INSIGHTS

We don’t observe the future. We shape it.

Our perspective at the frontier of human experience design and technology-driven transformation is an advantage we’d like to share with you.

Featured insights

How AI is reshaping the future of sales

Jun 26, 2025 | Duncan Avis
Accelerating Growth
AI

How can CMOs win the balancing act created by generative AI?

Nov 13, 2024 | Laurence Buchanan
AI
CMO agenda
Work Reimagined

Latest insights

Why CMOs should be central to every transformation

Jan 31, 2023 | Pierre Beaufils + 2
CEO agenda
Transformation Realized

Why you should rethink AI-powered customer experience as human experience

Jul 01, 2024 | Laurence Buchanan + 1
Innovation Realized
Consumer Products
Transforming retail
Workforce

How to reach the independent consumer: the art of persuasion

May 30, 2024 | Marie Bos
Digital
Strategy
Retail
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