Florencia Paz Senior Researcher, Argentina,
EY Design Studio LAS

Florencia has always been curious about the world around her, people and their ways of relating to each other, which led her to study Anthropological Sciences at Universidad de Buenos Aires.

Her professional path combined consultancies in public and private spheres. However, it was in the areas of innovation and market strategy where she found the balance between her passion for research and the creativity of the process.

In her free time, she likes to experiment with manual techniques such as ceramics, tufting or fashion design. She is also a fan of trying out the city's cafés and pastry shops!