Having worked more than 20 years in design, innovation and business, he leads teams that collaborate with companies going through the deep changes required by the Digital Transformation.
As a result of his experience, he builds valuable relationships at every level of the organization and with providers, developing his reputation as a trustworthy advisor with key stakeholders. He coordinates the different core business functions to develop and offer the best service considering a comprehensive experience of the end-client, always trying to guarantee that the design objectives directly support commercial and branding objectives.
He enjoys practicing sports and reading novels and poetry. He is back to playing the guitar and the charango (a small five-stringed guitar) so that maybe someday he can play on a stage with his two daughters and son.