Jenny’s career arc spans strategic communications, marketing, branding, digital storytelling, design thinking and business strategy. Through it all, she has focused on what makes people tick, as well as why and how their behavior can (or should) be influenced by external factors like earned media, digital experiences, branded content and design. Jenny was CEO of Citizen Inc. (our studio’s former name) when it was purchased by Ernst & Young LLP in January 2018. She now runs the Portland EY Design Studio, driving collaboration across disciplines for new and existing clients. Her goal is to integrate user-centered design into the existing EY capabilities in data and analytics, strategy, advisory and marketing to create new value for customers.