Get to know us better through posts about our work, our passions and our culture.
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05/18/2023
Digital accessibility needs a rigorous new approach
Most organizations — from Fortune 500 corporations to nimble startups — fail to prioritize inclusive design. It’s time for that to change.
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10/06/2021
You (may not) need a digital revolution
Without context, a digital strategy is no strategy at all. That single-minded thought permeates every conversation I have with every retailer I speak to these days. Reality is changing. Markets are evolving. Be aware of current context — both your customers’ and your own — and work backwards from there to apply digital accordingly. Anything less isn’t enough.
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09/15/2021
Mixed customer needs require mixed reality solutions
Designing for a post-pandemic world means designing for a fluid existence. We know learning, working, socializing and shopping will likely take shape through a hybrid of digital interactions and in-person experiences for a long time to come.
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06/16/2021
Level up design to level up inclusion
No one offers better straight talk than kids. Case in point? My then four-year-old’s take on doing things independently:
“If I play by myself, no one has any bad ideas.”
-Lux -
11/30/2020
A holiday love letter to Canadian retailers
Dear retailers,
It’s happening. The holidays are here and there’s one thing we know for certain: focusing on sales is the wrong way to grow sales. Everything retailers do now must come down to cultivating lifetime value for the customer.
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11/27/2020
Beyond the buzz of ”human-centred” design
If you hadn’t already shifted the way you think about your customers, the market just did it for you. The last five months have proven that if your customer isn’t at the heart of everything you build, you’re not building anything at all. How can you turn the test kitchen that 2020 has been into long-term results that sustain your business and drive growth? Mine the data to pull all the insight you can from the last few months. Then, reset course not just for now, but in anticipation of what could be next in a market that’s changing so fast.
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08/05/2020
Customer-centricity is the be all, end all of the new now
Retail is having a moment. A big one. The way retailers embrace this opportunity to reshape and respond to customer’s changing needs can give them a fighting chance at defining Canada’s consumer landscape in a post-pandemic world. The key, though, lies in abandoning old habits and focusing on new consumer demands.
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06/10/2020
Silo-Busting Your Way to Better
The world needs the solution you’re about to build.
But organizational silos can get in the way of innovation and growth. Cultivating a truly innovative environment where human-centred design flourishes requires discipline. Settling for anything less puts you at risk of becoming obsolete. Getting there takes a shift in mindset, and a relentless organizational commitment to managing that change. You can’t achieve one without the other. Where do you begin?
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05/28/2020
Trust and Design Go Hand-in-Glove
This article and accompanying image were originally published on StrategyOnline.ca
Trust is currency, and maintaining it counts – especially as COVID-19 pushes more and more of our interactions to digital. Even so, succeeding in this changed environment isn’t as simple as flipping a digital switch.
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04/21/2020
Experience is Everything
User experience matters. We’ve always known that in our studio, but it’s never been clearer to me than in this moment while watching my kids embrace online learning in an entirely new context.