Waleed El Zoghbi Executive Creative Director,
EY Design Studio CAN

Waleed is an accomplished creative director with 20+ years of experience. He honed his craft working in Beirut, Jeddah, Dubai, Athens, and Munich before landing in Toronto in 2007. In the past 15 years, he has built creative departments, launched new disciplines and innovation programs, and led creative teams to design award-winning in-store, online and out-of-home user experiences for large retail brands. A graphic designer by education and passion, his career has evolved from designing advertising print campaigns in the 1990s and art directing TV commercials in the early 2000s, to creative directing user experiences and creating digital products since 2005. He has worked with top-tier agencies such as Leo Burnett, Grey Worldwide, J. Walter Thompson, Critical Mass, Razorfish and Sapient. He’s a co-founder of the EY Design Studio and leads the Experience Design practice nationwide.