Independent Study

STUDIOUS
Issue 2

Art by Diego Alba

EY DESIGN STUDIO (EYDS) is a network of user experience and service design teams situated across the Americas, bringing together top talent, human-centered methodologies, and cutting-edge tools to transform digital experiences. Studious highlights our thinking and accomplishments — learn more in our previous issue, Pilot Study.

quickstudy

Inter-dependence days

Our EY Design Studio footprint includes countries in North and South America. Remarkably, many of these nations celebrate their respective days of independence around the same time each year. For example, there is a group in July — Canada (July 1), US (July 4), Argentina (July 9) and Colombia (July 20) — and another group in September, which includes Brazil (September 7), Costa Rica (September 15) and Mexico (September 16).

While we celebrate each region’s national and cultural independence, we value working together as a team. Each individual studio may have specialties in a particular area of user experience — be it service design, video production or front-end development — but the whole is greater than the sum of its parts.

team of people in office
team of people in office

casestudy

a compass is handy, but a guide is better.

The Challenge: To create a holistic health insurance platform that could serve as both a customer portal and an educational platform that informed customers of all Cigna has to offer.

Insight: There is a hierarchy of needs in health care, and the current system failed to address many critical foundational layers.

Our Approach: After extensive research in the health care community, we determined which aspects of health insurance needed more clarity and transparency. We applied these findings to One Guide, a website and app that combined the best features of Compass and myCigna and added a human customer service layer.

view of UI on smartphone
view of UI on smartphone
view of UI on smartphone
view of UI on smartphone

The Challenge: To create a holistic health insurance platform that could serve as both a customer portal and an educational platform that informed customers of all Cigna has to offer.

Insight: There is a hierarchy of needs in health care, and the current system failed to address many critical foundational layers.

Our Approach: After extensive research in the health care community, we determined which aspects of health insurance needed more clarity and transparency. We applied these findings to One Guide, a website and app that combined the best features of Compass and myCigna and added a human customer service layer.

studyABROAD

oh canada

True north strong and free. The Canadian EY Design Studio is a fast-growing studio of 100+ national practitioners, delivering end-to-end engagements with a cross-disciplinary approach that packs more punch than a Timmy’s triple-triple — and most of us have never met in person. Get to know us.

canadian studio image
canadian studio image

E Y D S S T U D I O U S E Y D S S T U D I O U S E Y D S S T U D I O U S E Y D S S T U D I O U S E Y D S S T U D I O U S E Y D S S T U D I O U S  

FIELDOFSTUDY

Well-rounded by design

Our multidisciplinary approach brings together people and capabilities from a variety of UX skillsets. It all comes together with development — implementing scalable, research-based designs.

Our developers are involved from the beginning — planning, prototyping, building and testing — to help realize the strategic and creative vision for your product.

abstract artwork

front-end development

abstract artwork

Data Measurement, Analytics and Visualization

+ RESEARCH + UX STRATEGY + DESIGN + PLANNING + CONTENT STRATEGY + DEVELOPMENT + ANALYTICS + TESTING
+ RESEARCH + UX STRATEGY + DESIGN + PLANNING + CONTENT STRATEGY + DEVELOPMENT + ANALYTICS + TESTING
+ RESEARCH + UX STRATEGY + DESIGN + PLANNING + CONTENT STRATEGY + DEVELOPMENT + ANALYTICS + TESTING
DEVELOPMENT + ANALYTICS + TESTING + RESEARCH + UX STRATEGY + DESIGN + PLANNING + CONTENT STRATEGY +
DEVELOPMENT + ANALYTICS + TESTING + RESEARCH + UX STRATEGY + DESIGN + PLANNING + CONTENT STRATEGY +
DEVELOPMENT + ANALYTICS + TESTING + RESEARCH + UX STRATEGY + DESIGN + PLANNING + CONTENT STRATEGY +

studygroup

out & about

Experience what we are seeing and doing for teamwork, knowledge sharing and fun.

group of people walking outside
group of people standing outside
gay pride design image
bee on flower
person painting window

Experience what we are seeing and doing for teamwork, knowledge sharing and fun.

furtherstudy

What we’re reading (& writing)

abstract artwork

workstudy

we want you

Join our growing, global studio team with full-time roles in user experience research, design and management:

person outside holding a sign
person painting a window
person outside holding a sign
person painting a window
abstract art hanging in office

Synergy

By Diego Alba | Charlotte Design Studio