Julieta Rabinovich Senior Researcher,
EY Design Studio LAS

Julieta studied Social Communication because at the age of 18 she didn't really understand what she wanted to do, but she knew she wanted to learn to have a critical eye. After graduating, she enrolled in a master's degree in Social Anthropology and discovered what she really wanted to do: understand why people do what they do. And, although she doesn't say much about it, it also helped her to get to know herself better.

Over the course of ten years, she worked for magazines and newspapers as a journalist, for companies in the area of communication and marketing, for SMEs as a content coordinator, and in advertising agencies as a researcher and brand strategist. Each place taught her how to generate actions and content that made sense to people. She joined EY Design Studio LAS to apply that knowledge through research.

In her free time, she likes to walk, spend time with the people she loves, go out to eat, watch movies, series and listen to inspiring talks she finds by scrolling the internet. She watches and asks questions about absolutely everything. For her it is already a ritual to start yoga once a year and stop after a month.