Martina La Mura Service Designer, Argentina,
EY Design Studio LAS

With a background in Industrial Design (UBA), Martina has worked in different SMEs designing furniture for events, commercial premises and developing experiences for the travel retail area.

She considers herself a curious person who likes to observe, investigate and understand people's behavior. Her interest in the link that is generated between the designer and the user through a product or service and the integrity of its design led her to focus on people-centered design.

She enjoys working in multidisciplinary teams, she believes that it enriches the development and the final result of a project.

One of her hobbies is teaching, she is an assistant of the Industrial Technology subject (UBA) and provides academic support to UX/UI design students.