Paula Casella Senior Service Designer,
EY Design Studio LAS

With a background as an Industrial Designer, Paula – a.k.a. Poli – always tried to pay special attention to analyzing, investigating and understanding people's behavior. She worked at different SMEs designing toys and home items and later went into experience design and project management.

In her free time, she enjoys eating out, practicing yoga and eating some more. She believes that experiences and services play a key role in people's lives and that is why it is really important to make them enjoyable and memorable.