Sofia Pacheco Experience Designer, Consultant​, Brasil,
EY Design Studio LAS

Sofia, or Sofi has been at EY for 8 months, and she has a degree in Advertising and has always worked in the communication area, until the end of 2019 when she finished her post-graduation in UX/UI Design and joined the area in the end of 2021.

She considers herself a user experience designer, with a passion in how Design can improve people's lives, relationships and business solutions. Her major focus is user empathy and she has focused her career development on innovation and technology.

Besides studying Design, in her free time she is passionate about any physical exercise, especially running, and is preparing for her third marathon. A year ago she moved to Rio de Janeiro with her boyfriend, and loves to travel to new places.